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关于我们产品服务数字丝路生态伙伴招标采购诚聘英才新闻中心
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客户痛点
政府
●应用众多：政府性质的城市应用众多，APP及小程序遍地开花；重复投资，整体盈利难、发展机会难、造成资源浪费；现有政务及民生类应用的类型、形态、模式、数据标准等杂乱无章；
●运营较弱：产品上线后缺乏持续的运营投入，运营水平差，造血能力弱，技术支撑和安全保障不足，社会影响力弱，用户粘性低。
企业
●政策感知难：面向企业的政务类应用不能一口办理，便企利企政策感知难，中小微企业、个体民企优质产品缺乏与政府政策关联的整合通道；
●渠道缺乏公信力：优秀企业经营推广无强公信力平台背书，政府评定优秀企业、标杆项目宣推覆盖范围比较小。
民众
●服务分散：政务及民生应用办理不便捷，多码共存、多应用程序共存，互不通用；
●信息不对称：缺乏统一透明的信息交流平台了解政府的各种政策、服务等信息。
游客
●缺乏官方旅游信息及当地个性化信息推荐：广西缺乏一个官方平台，统一对游客提供城市服务、景点介绍、交通指南、住宿推荐、旅游路线规划等。
产品介绍
“智桂通”微信小程序是由广西壮族自治区大数据发展局牵头，中国—东盟信息港股份有限公司积极承建运营，围绕“政、商、民、客”创新打造的综合性服务平台，是广西数字政府官方指定移动端入口和品牌，已成为广西本地用户群体最多、流量最大、影响力最强的应用之一。为解决“为民服务入口多、业务不通畅、资源不集中”的问题，中国东信按照自治区统一部署，将原扫码抗疫情小程序（广西健康码小程序）升级为“智桂通”微信小程序，汇聚全区“政、商、民、客”各类资源与服务，致力为民众提供便捷、高效、丰富的数字化应用，助力实现“一部手机，畅享广西数字新生活”的美好愿景。
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政务
广西政务服务官方移动窗口，集政府权威信息发布、公共资源发放、政务业务办理等功能于一体的移动端政务服务平台。 -
商业
广西营商环境服务效能提升平台，面向全区企业提供经营审批、市场监管、电子公章等线上快捷商业服务，打造全区优势数字产业展示、服务专区。 -
民生
广西数字生活一站式服务平台，面向全区群众提供生活缴费、医疗健康等便民、利民、惠民的民生服务内容。 -
游客
广西全域旅游文化新名片，提供一键游、文化娱乐、票务服务等旅游高频应用，不断提升游客的获得感和满意度。
智桂通核心板块
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政务服务
政务大厅、地市服务、主席信箱、便民热线 -
文旅娱乐
娱乐票务、一键游广西、电影售票 -
医疗健康
医疗器械、在线问诊、健康资讯、看病体检 -
保险服务
惠民保险，行业保险、公益保险、个人保险 -
生活服务
生活缴费、快递服务、招工找活、车辆服务、法务咨询
产品亮点
核心能力1
●高效获客：可快速、免登实现引流和用户转化
●精准触达：多媒体矩阵将消息精准推送目标客户群体
●前端集成：设立活动专区，提供快捷、权威的入口服务
核心能力2
●前端工具包：数字政府官方平台；便捷、高效、集聚、快速引流的前端入口和统一展示窗口
●运营工具包：活动运营、产品运营、新媒体运营、数据运营等；专业齐全的运营队伍
●宣推工具包：“微信小程序+视频号+公众号+小红书”新媒体矩阵；站内信息+微信信息+短信触达
●正在建设中：码注册、码发放、码管理、码赋能、接口融合管理等能力；官方指定政务码、行业码服务中台
核心能力3
●轻量运营：代开发前端入口，提供专业运营服务，降低建设、运营成本，快速上线
●精细运营：提供用户打标（埋点系统）、用户画像、精准推送、数字日报（自动推送）
●内容运营：广告宣传、活动专区、内部商城；视频号、公众号、服务号、小红书
亮点数据
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注册用户数
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小程序月活最高达
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小程序日活最高达
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新媒体矩阵粉丝
应用场景
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政务服务
政务服务应用，涵盖桂战疫、经营审批、职业资格、教育科研、社会保障等十多个版块，累计点击量超13亿次，打造了政务大厅、数字人民币专区等重点板块。 -
商务服务
商务服务应用，累计点击量超45万次，覆盖经营审批、市场监管、专业服务等重点领域，不断提升企业线上办事便利化程度，改善营商环境。 -
民生服务
民生服务应用，累计点击量超4411万次，包括高考服务、核酸采样点查询等基于具体场景的创新应用，让全区群众及时、便捷地享受高质量的线上数字生活。 -
游客服务
通过数字化技术赋能全区文化旅游产业，与文化旅游行业TOP企业开展广泛合作，打造广西特色游客场景，多个热点应用点击量超663万，助力打造我区文旅产业新业态新模式。
典型案例
政务大厅
政务大厅为民众提供生育收养、教育科研、入伍服役、就业创业等主题服务，汇聚住房公积金提取、流动人员人事档案接收等热门入口，让民众指尖办事更方便。
●政务大厅点击总量：300万+
●最高单日点击量：3万+
●最热门业务点击量：10万+
派券活动：广西三三消费券
2022年8月1日至2022年9月30日，智桂通与银联合作“壮美广西·三月三暖心生活节”。联动广西近4000家企业、30万家线上线下门店，开展系列主题促销活动。活动形式为领券+线下消费。派发消费券6万余张，通过消费券带动交易额超过600万元。
●累计点击量：166万
●单日最高点击量峰值：28,000+
●浏览用户量：100万+
一键游广西
“智桂通”微信小程序接入由自治区文化和旅游厅牵头建设的“一键游广西”应用。就“冬游广西”等主题活动进行专项宣推，与“一键游广西”持续共享优质独家文旅资源，扩大广西文旅重点事项影响力，推动广西文旅“互联网+”进程，助力广西旅游业发展。
●累计点击量：166万
●单日最高点击量峰值：28,000+
●浏览用户量：100万+
核酸地图
自研核酸地图，及时响应民众需求，在核酸点信息零散的情况下帮助民众整理并提供快速查询功能。帮助解决民众“核酸点查询难”的的问题。
●累计点击量：200万+
●使用人次：163万+
●上线核酸点：1,500+
高考查询服务
智桂通有强大的自主研发能力，能根据事件需求热点，快速上线便民应用。2022年7月1日上线高考查分服务，为高考生提供高考查分、录取查询、高考信息查询等服务。自研预约提醒服务，让考生能第一时间接收到查分入口开放通知。
●曝光触达量：100万+
●高考累计点击量：596,016
●预约人数：10,000+
●查询人数：28,000+
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南宁总部地址：
中国广西南宁市良庆区秋月路18号，530200北京分公司地址：
北京市海淀区鲁迅文化园文化创作展示中心2号楼，100097联系电话： 4006716888联系邮箱： kf1001@ec-ocean.com
微信公众号
"中国—东盟信息港股份有限公司"
在线咨询
热线电话
中国广西南宁市良庆区秋月路18号，530200
北京市海淀区鲁迅文化园文化创作展示中心2号楼，100097
举报监督
